Explore Puglia with the Most Extraordinary Hotels and Masserie
- bptours
- Jun 1
- 4 min read
Updated: Jul 25
From ancient, fortified farms to world-class resorts, discover the accommodations that define luxury in Italy's most authentic region
The morning light filters through the limestone walls of what was once a 16th-century fortress, now transformed into one of Europe's most coveted hotel suites. Outside, olive trees that have witnessed centuries of history sway gently in the Mediterranean breeze. This is Puglia's hospitality revolution—where authentic heritage meets contemporary luxury in ways that would make even the most seasoned traveler pause in wonder.
Puglia's accommodation scene represents something unique in the luxury travel landscape: properties that honor their historical roots while delivering world-class experiences. Here, staying in a hotel isn't just about comfort—it's about connecting with centuries of Italian culture, craftsmanship, and la dolce vita.
The Crown Jewel: Borgo Egnazia

No discussion of Puglia's luxury hospitality begins anywhere other than Borgo Egnazia. This isn't merely a hotel—it's a carefully crafted village that captures the essence of Puglian architecture and lifestyle while delivering amenities that rival the world's finest resorts.
Built to resemble a traditional Puglian borgo (village), Borgo Egnazia spreads across 1,500 acres near Savelletri. The property's designers studied local building techniques for years, using traditional materials like local tufa stone and creating structures that feel like they've existed for centuries rather than decades.
The resort gained international attention when it hosted the G7 summit in 2014, but its true claim to fame lies in its ability to immerse guests in authentic Puglian culture. The Vair Spa, carved into ancient caves, offers treatments using local olive oil and sea salt. The restaurants showcase regional cuisine prepared by chefs who learned their craft from local nonnas. Even the architecture tells the story of Puglia—from the trulli-inspired suites to the masseria-style main buildings.
What sets Borgo Egnazia apart is its integration with the surrounding community. Guests can participate in olive harvests, learn traditional crafts from local artisans, or join cooking classes that source ingredients from the property's own gardens and nearby farms.
Historic Masserie: Fortresses Turned Retreats

Puglia's most distinctive accommodations are its converted masserie—fortified farmhouses that
once served as the economic and defensive centers of rural estates. These imposing structures, with their thick limestone walls and watchtowers, have been thoughtfully transformed into boutique hotels that offer intimate luxury experiences.
Masseria San Domenico stands as perhaps the most famous example. This 15th-century masseria near Savelletri has welcomed celebrities and royalty while maintaining its agricultural heritage. Guests wake up surrounded by ancient olive groves and can still see the original oil press where the estate's liquid gold is produced.
Masseria Torre Maizza, part of the Rocco Forte collection, represents the perfect marriage of history and hospitality. The property's 16th-century watchtower still dominates the landscape, while its rooms blend traditional Puglian design with contemporary comfort. The surrounding 40 acres include olive groves, herb gardens, and direct access to a private beach.
These masserie offer something increasingly rare in luxury travel: authenticity without compromise. The walls that once protected medieval farmers now shelter guests seeking refuge from the modern world, while the courtyards that once bustled with agricultural activity now host intimate dinners under star-filled skies.
Cave Hotels: Sleeping in Ancient Stones
Puglia's unique geology has given rise to one of its most distinctive accommodation types: cave hotels. In towns like Matera (technically in nearby Basilicata but often included in Puglia itineraries) and throughout the region, ancient cave dwellings have been transformed into extraordinary hotels.
These "sassi" (stone houses) carved directly into limestone cliffs offer a truly unique experience. Modern amenities are seamlessly integrated into spaces that have sheltered humans for thousands of years. The natural insulation of the stone keeps interiors cool in summer and warm in winter, while the organic architecture creates an almost mystical atmosphere.
Coastal Elegance: Beachfront Luxury
Puglia's nearly 500 miles of coastline have attracted a new generation of luxury beachfront properties. These hotels capture the relaxed elegance of Mediterranean coastal living while providing access to some of Italy's most beautiful beaches.
Properties along the Adriatic coast offer dramatic clifftop locations with panoramic sea views, while those on the Ionian side provide access to the crystal-clear waters and white sand beaches that have earned comparisons to the Caribbean. Many feature private beach clubs, yacht services, and water sports facilities that rival any Mediterranean resort destination.
Boutique Retreats in Historic Towns
Puglia's baroque cities and medieval towns host an emerging collection of boutique hotels that allow guests to live like locals while enjoying luxury amenities. These properties, often occupying restored palazzi or converted convents, place guests at the heart of Puglia's most beautiful historic centers.
In Lecce, the "Florence of the South," boutique hotels occupy baroque palaces steps from the city's most important monuments. In Ostuni, the "White City," small luxury properties offer terraces overlooking the olive-covered valley and distant sea. These urban retreats provide the perfect base for exploring Puglia's cultural treasures while retreating to refined comfort each evening.
The New Standard of Italian Hospitality
What distinguishes Puglia's luxury accommodations isn't just their historical significance or architectural beauty—it's their approach to hospitality. These properties understand that modern luxury travelers seek experiences rather than just amenities. They want to understand the culture they're visiting, to meet the people who shape it, and to participate in traditions that have been passed down through generations.
Whether it's learning to make orecchiette pasta from a local grandmother, participating in an olive harvest, or simply enjoying a sunset aperitivo in a medieval courtyard, Puglia's best hotels create connections between guests and the authentic soul of this remarkable region.
The result is a hospitality experience that feels both luxurious and genuine—where five-star service comes with the warmth of Italian family hospitality, and where every stay becomes a story worth telling long after the journey ends.
In Puglia, your hotel isn't just where you sleep—it's where you discover the true meaning of Italian luxury.

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